Poets.org is a elegant resource that connects users to over a million poets, poems, educational resources, event and more. With a large member-base and many more casual visitors, the site needs to be able to reach a huge audience, keeping our focus on user experience, accessibility and on brand representation.
Tandem performed many of the tasks associated with a full discovery to build the knowledge base that would inform the team. This included:
From here the creative team worked together with our strategists to review brand documentation and identify the strengths of the current website. We developed an array of creative assets including:
Wireframes for specialized content types
With active client participation, we embraced all that Poets.org wanted to communicate in a repeatable way that can scale with their ever-growing site. This new design, reminiscent of the old, honors the tradition, creativity and overall brand of Poet.org.
Site launch is expected Spring 2019. expected Spring 2019.