Platinum Edge literally wrote the book on SCRUM project management methodology...in fact, several books! With training and classes offered nationwide, these experts are as busy as they are knowledgeable. Our team needed to find a content strategy that would allow their team to grow their content despite strict time constraints.
User Research + Good Design = Better Outcomes
Tandem started with research. From interviews and industry research, personas were developed to identify who was reading the blog and what information they were looking for. Common areas of interest involved:
- Project management process
- Professional development
- Company transformation
With this in mind, our content strategists built an editorial calendar template to get the process started. We worked with the Platinum Edge team to customize this calendar to their team’s needs.
Once accepted, the team developed a best case scenario editorial calendar that included due dates, assignments, content ideas and social promotion. Each suggested piece of content was mapped to a persona to help target users and their interests. We then arranged a combination of both internal and outsourced writers to execute the pieces.