Summary.

GoHealth's site was designed to help patients find centers as quickly as possible, but failed to communicate why GoHealth should be their urgent care provider of choice. With a targeted redesign of their home page, regional landing pages, and center pages, GoHealth planned to not only make it easier to find their centers, but better inform patients on the benefits of their modern urgent care services.

Patients can now easily locate services and clinics close to them.

Fact I:

-15%+ Bounce Rate Since Launch

Fact II:

143% Number of Users Over Previous Year

Analytics Improvements

After launching our first region, analytics confirmed an increase in overall traffic and conversions, the ultimate validation of our data-driven design.