STREAMLINED DISCOVERY

TwinStar Credit Union needed our team to bring their user research together with our technical recommendations to plan out the evolution of their site.

STREAMLINED DISCOVERY

Challenge

TwinStar is ready to modernize the UX and scalability of their site, a plan was needed to perform these tasks effectively.

Solution

Tandem gathered the intelligence necessary to build a roadmap that will address the most immediate needs while laying the groundwork for planned future enhancements.

Impact

A plan was created and Phase 1s efforts are expected to launch July 2019.
We defined success
KPIs
Streamlined UX
Navigation
Planning out what will work for TwinStar
Technical Audit

TwinStar continually looks to understand the needs of their members. With a watchful eye to both improve their members’ experience as well as website management they are embarking on a several phase update to their website.

To prepare for this the Tandem team needed to work closely with TwinStar to understand their unique member base. Combining research previously compiled, analytics, competition, and goal setting our strategy team took a dive into the who the members are and why they turned to TwinStar. Our technical lead analyzed the technologies used and those available. Through this understanding, we were able to:

  • help them to identify key performance indicators (KPI) and record their current standing
  • propose an updated navigation and landing page mapping
  • perform an analysis of the technologies used and their ease of migration to a newer platform
  • planed out next steps with a focus on the initial phase with timeline and budget

With the development expected to kick off in February 2019, this Discovery has given us the groundwork to make educated decisions as TwinStar’s site continues to evolve.